Or more like – why did I beome interested in Korea at first! Not everything, but way more than back home in Sweden, a lot of things are so incredibly cute! Their (very) intelligent marketing consists of having various cute designs on their products in order to attract customers. At least when it comes to myself, the very first time I see some product that has a very pretty or super cute design, I always chose this before a less cute one. Perhaps something Sweden (and other countries as well) should embrace as well?
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